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Why TechTarget

Why TechTarget

Audiences

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Engines of Business Outcomes

Supporting Your GTM

The TechTarget Brands

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Audiences

Connect with more active buying teams and shape the decisions they make
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Intent Data

A competitive advantage, available only at TechTarget
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Engines of Business Outcomes

Much more than technology, we guide you and help you to scale
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Supporting Your GTM

From build, through execution, to optimization, we’re there for you
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The TechTarget Brands

With more tech buyers doing more pre-purchase research here than anywhere else, we’ve built a better context to support your GTM objectives.
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Product Teams

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Go-to-Market & Product Strategy

Understand Buyers. Optimize Strategies. Shape Decisions.
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Personas, Positioning & Messaging

Market research, buyer insights, & analyst guidance to help you stand out
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Data-driven content focused on the topics buyers care about most
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Marketing Teams

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Account-Based Marketing

Target In-Market Accounts & Engage Active Buying Groups
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Products

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Strategy

Market Monitor™ Purchase Intent Analytics

Annual Research, Advisory & Intent Insights

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Market Monitor™ Purchase Intent Analytics

Actionable market intelligence on real enterprise tech buyers
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Annual Research, Advisory & Intent Insights

Access in-depth research, purchase intent analytics & analyst advice
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Custom Research & Consulting

Drill down on your specific GTM questions
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Intent Data

Priority Engine™ Prospect-Level Intent Data™

Account-Level Intent Data

Prospect Exports

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Priority Engine™ Prospect-Level Intent Data™

Understand, engage and convert buyers with the industry’s most powerful audience, data and intent insights
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Account-Level Intent Data

The Industry’s Most Powerful Account-Level Intent
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Prospect Exports

The industry’s most precise and powerful intent data
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Content

Custom Content

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Impactful materials grounded in analyst expertise and research-based insights
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Expert-crafted content ready & waiting for you
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What Is Great Content for Buyers and Why's It So Hard?
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Awareness

Digital Advertising

Custom & Native Websites

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Digital Advertising

Targeted branding solutions proven to increase consideration
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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
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Custom & Native Websites

Bridge the gap between brand and demand to expand access to new prospects.
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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
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Intent-driven leads that build pipeline
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For more pipeline and continuous audience engagement, combine new and existing material into powerful virtual programming.
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Lead Generation Subscriptions

Deliver a reliable stream of quality leads
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Sales

Priority Engine™ Intent Data for Sales

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Priority Engine Intent Data Platform

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Priority Engine Intent Data Platform

The industry’s most powerful Account and Prospect-Level Intent™ data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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BrightTALK Webinar Platform

The BrightTALK Channel helps you to create and distribute content, making your brand and messaging discoverable to 32M+ professionals.
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Build a Better Webinar: Creating a Promotion Plan
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EMEA

Effective methods for campaign building, follow-up strategies and content creation across EMEA.

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The Evolution of Tech Buying Teams in EMEA

Look at recent research to understand how technology buying teams in EMEA are changing.

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