Better data drives better GTM decisions
78% of B2B buyers say they would be more likely to do business with a company that demonstrates it understands their needs. To help your teams get there, data-driven insights and expert guidance from TechTarget’s Enterprise Strategy Group empower you to make better-informed decisions, deliver product-market fit, and optimize your go-to-market strategy.
Our secret sauce: research + intent + expertise
How is our approach unique? Unlike other analyst firms, Enterprise Strategy Group taps into directly observed purchase intent data from TechTarget’s audience of 32M+ business technology buyers. We leverage these insights alongside our in-depth buy-side research and trusted analyst expertise to help your go-to-market teams stay on top of market shifts, competitive dynamics, and evolving buyer demands.
From product roadmap to go-to-market execution, we ensure you truly understand actual buyer needs so you can capitalize on emerging opportunities, build differentiated products to solve meaningful challenges, and craft impactful positioning and messaging that resonates.
Go-to-market insights to help you win
Enterprise Strategy Group empowers your go-to-market teams with a critical competitive edge for delivering sustainable revenue growth. We offer priority access to trusted industry experts, an unlimited license to our primary market research, and always-on purchase intent analytics with our Annual Research, Advisory & Intent Insights program. Need to go even deeper? Add pinpoint granularity to answers around buyer, competitive, market opportunity, and positioning questions with Custom Research & Consulting services.
