This is a very interesting post Taking a Look at Panorama and Google Apps. Mark is comparing some quick OLAP solutions with OBIEE.
Mark shows some limitations of those products, however, he also mentions that it’s a big improvement on what’s been available before.
Should Oracle be threatened? I don’t think so. Even though BI is a lucrative market for anyone, the cost of entry is way too high, even for a company like google. Sales reps take years to develop solid client relationships, and even though Google might take a stab at that by poaching Oracle’s talent – I seriously doubt it.
Finally, I don’t think google’s tool is positioned to compete with OBIEE.